8
Jul

What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.

15
Jun

Why People Think Games Are A Good Idea

The Reasons Why One Should Opt for Free Online Games

Infusing some excitement into your life is a thing that you need to be doing every time you will feel bored. Whenever it is you that would want to do something that you can choose to watch televisions or movies and even read books. But you have to know that there are only much that you can read or watch before it gets boring again. It is you that can also choose to play board games or play cards. In order to get the game going that you also need to have other people around you. It is the free online games that one can have as an option nowadays. Whenever it is online games that you will look at that it is also the one that is being played by people from all walks of life. When it is you that will choose to play online games that you can have the eon that is for free.

The popularity that online games have started to become high since the internet has been introduced. When it is excitement in different things that are done that many people always look out for those things. The excitement that people are looking for has been provided by the different online games that you will see in the market. There is a constant evolution and change when it comes to these games for it to also provide the needs of many types of gamers. Since there are changes that servers like the metin2 server also adapt to these said changes.

Online games are the games that you are able to play using the internet. It is it this one that you no longer need to buy those expensive consoles. What you need to do is to go to your computer connect it to the internet and you are all set. There are may different servers that offers different games like the metin2 private server. What we will be talking about next are the different benefits that one can get with the help of a free online game.

The convenience that free online games will be able to offer is one of the advantages that you will get from it. It is you that will be able to enjoy the games that you want at the very comforts of your home no matter what time it is of the day. Going out of the house is no longer a need since all you need to have to enjoy is already in front of you.

Another obvious advantage that you will get is that they are free. It is this one that will help you save money from buying expensive game console.

Whenever it is you that will choose to play free online games that you will also get hours of entertainment and excitement. There are may servers right now that offers group play which lets you play with different players no matter where they are located.

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15
Jun

Discovering The Truth About Tips

How to Choose the Best Real Estate App.

The decision to buy a home or property is a big one and that is there is no one that wants to mess that one up. We live in a world that you can know all that you want to know about anything easily thanks to the ever growing technology. From the company’s online representation, to what other people think about the company, there is so much that you can learn about a company. The apps is the new way that you can do all the business and get the information that you want including the real estate ones. As it is with so many other industries, you will find so many of these apps and you need to know the best so that you can they get the best there is.

What people have to say about something, the people that have been there, is very important. They have nothing to lose by giving the information and this means that they have no conflict of interest. What you see on the internet is not usually what you find when you get to use the services and the products and that is why you will need to heat some of the things from people that have been there. Thanks to the technology, there is so much that you can do with the internet and the scams are in equal measures and this is among the reasons why you should hear from people that have been there. To get what you want, you will need the best realty app that gets what you want you are looking for and the one that is actually legitimate.

The house buying apps are also ranked by the search engines and this is something that you can also pay attention to. There is a criteria that they use to rank them and if the search engines can trust them then that means that you can also trust them. With the older apps, there is a very high chance that people know about it but with the new ones you enjoy the fact that they are advanced and better. It is therefore your job to make sure that you put some balance between getting the most effective free real estate app and the most reliable one at the same time. Take all the time that you need to do the research that you may need because the choice that you make will determine a lot of things including the quality that you get making them very important.

15
Jun

6 Facts About Companies Everyone Thinks Are True

The Things to Know about Nancy Mozzachio

Out of the very many people in the world today, you would realize that some people have made specific changes to the government and also the business.These people have been of great help and that’s the reason why their services have been taken very seriously by all persons in the sectors. hen you do something that is able to help other people, you are considered to be of great help because you’re making life become better. Quite a number of this kind of people have also been known to use their own money and other resources to ensure that they do what they’re supposed to do.However, these individuals also face a lot of challenges especially, in relation to different issues for example, issues of insecurity at the workplace. Sometimes, these individuals end up quitting or they stop what they were doing because they think that what they do does not really help. Sometimes, overcoming the challenges that you get can become very difficult for you especially if you have never been in such situations before.Most of these individuals also have very high qualifications in the different areas for example, in politics or even in their education levels.

Nancy Mozzachio is one of the individuals that has been discussed above, she has been able to help in many areas. One of the most influential positions in any organization is the chief operating officer or the COO and this is the position that Nancy Mozzachio usually held at Cedar Realty trust, a company that is based in part Washington. Choose able to make very high record of the different performances that she had at the company, most of them with hundred percent success rate.As the chief operating officer, there are very many duties that were assigned to her and she was able to perform very great and that’s the reason why she has great personalities even on profiles like LinkedIn. The levels of profits of the company were good when she was with the company that’s the reason why she is very important in the company. There are some challenges that she however faced and this became a problem in her quest to help the company even more.

There have been allegations that she has been able to file regarding the Chief Executive Officer especially regarding sexual harassment and this is a major issue these days. According to her, there are also issues with pay in discrimination meaning that she was not paid properly and this is a major problem that she’s also going throughout the company. The Internet provides a lot of information regarding different things and the Nancy Mozzachio issue is one of them.

15
Jun

Learning The Secrets About Tips

How To Improve Your Sales Performance

The goal of every business is to maximize sales revenue. Some of the ways of increasing this revenue include more sales, higher price, and lower sales costs. The major method of increasing sales revenue is having more sales. High performing sales reps is the method through which businesses aim to achieve this. However, at a time, business fail to achieve this objective. The following are some of the tips that can help you achieve your business sales targets.

The sales reps should be given some freedom. The employees and sales reps don’t feel good when their actions are always under watch. They want to feel recognized and capable people who can work on their own and can work towards the set target. Rather than keeping the employees under tight control, you should consider using positive reinforcement to motive the employees.

Ensure that your employ reps with the right skills. The sales reps will be representing you when dealing with clients. It is not every person who should sell your product. Make sure to get sales reps who are sociable, likeable and wise. You can make it easy by developing a template showing the traits that the reps should display. Observe these traits during the interview. With such a team, you can push the sales to higher levels.

Have some set target. Communicate with the reps what is the daily, monthly, weekly or annual target. You should also make sure the employee understands the rewards for achieving the set target and repercussions of not achieving the same.

Synchronize your business software. Most of the business uses the Salesforce and NetSuite to manage their sales. Instead of having the two software working separately and doing manual transfer of data, you can synchronize them.

Use the success of some reps as a motivation to the others. Setting targets and rewards for the sale reps is a great thing. When some employees are making progress san others are not, the latter group can even feel inadequate and think of exiting the team.When some reps make big wins, make the achievement a group victory. Use the success as a lesson on how to succeed and not a threat to those who have not managed so.

Provide positive and constructive feedback This feedback should tell the employee of how they are performing. When you spot a weakness, be supportive to them. At least make sure that the report shows some type of progress. Both large and small victories should be celebrated. To show the employees that they have done a great job throughout the week, you can buy some bottles of beer on Friday.

15
Jun

The 10 Best Resources For Resources

What You Need to Know About Celigo’s OpenAir-Salesforce Connector Integration

Since the number of businesses that utilizes a wide range of cloud applications that can be used in facilitating collaboration, communication, accounting, analysis, and other important tasks that are business related is already increasing, there is also a challenge integrating all the separate interfaces into a single unified flow. Recently, a huge step was made by Celigo, an integration development company, towards bringing together such platforms through creating a connector. The connector it made is beneficial since it can merge the functions coming from the OpenAir project of Netsuite’s management system with Salesforce, a leading industry software for customer relationship management or CRM.

A Complete Connection is Allowed through Bi-directional Syncing

Celigo’s developers have created a connector that can bi-directionally sync clients and accounts from Salesforce and OpenAir and the other way round. Some of the OpenAir data that users are able to view and access easily within the Salesforce interface includes the percentage for project completion, hours that are billable, totaled billed amounts, and many more.

Apart from that, converting the opportunities, as well as the opportunity lines that comes from Salesforce into OpenAir projects can also be done by the users and they can even quickly and easily exchange the contacts that they have between the two platforms. In addition, full customization of all the features that the connector has is already feasible by using an interface that is very easy to use. Therefore, the connector for Salesforce that comes from Nestsuite OpenAir can effectively produce an excellent platform that can provide great benefits for all of the existing users of Salesforce, as well as OpenAir.

How Business Can be Enhanced with the Use of Two Highly Effective Solutions

In completing critical tasks that are needed for a mission, most marketing teams and company executives usually depends on at least 5-10 various online services or applications. According to research, if you log in and out of different accounts and switch between software interfaces, it can take away more time that should be allotted for productivity and it can even have an effect on your train of thought because it will need you to focus you attention on several platforms while you are trying to maintain a workflow that is consistent. In order to solve problems like these, the connectors that Celigo created can unify and merge the most commonly used software for corporate purposes and transform them into an interface that is all-inclusive and centralized. The internet’s most popular CRM software has an estimated of over 150,000 customers and they will be glad to know that the OpenAir connector can provide great benefits for them.

The Growth of Salesforce through Collaboration

The most recent integration of OpenAir and Salesforce is one of the ways that represents the growth of the company for the past year.

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15
Jun

Finding Ways To Keep Up With Businesses

Improving Every Area of Your Business with Cloud-based Applications

Every modern business has to embrace the cloud-based platform. Your customers also expect to start gaining from the use of the cloud, and your competitors are ahead of you in implementing it. Many start-ups are already benefiting from cloud-based applications which are putting them ahead of you. Well, if you aren’t convinced that cloud platforms is the way to go, here are a few areas of your business that could be improved with this platform.

Since making good sales requires continued analysis of data, a cloud-based platforms can make all the difference in sales. The cloud allows you to speed up orders, you can also offer personalized recommendations to customers as well as ensure that each person within the organisations has access to the right information. With conventional IT platforms, one has to wait for data to be synchronized which takes a lot of time. This the problem can be eliminated by adopting commerce cloud solution which is easy to integrate with all databases and ensures that your online store is in sync with your back-end solutions.

Cloud applications also allow you to communicate more and in a better way with the other members of the organisations. This proves essential for organizations that have global offices and remote workers. The could platform allow companies to outsource all their communication needs through their service providers so that the service provider can ensure maintenance of the system as well as setting up and updating the software. The same cloud platform can be used in the IT department where you can easily acquire cloud-based software. This software does not require regular updating by the company since updating is done by the service provider.

Human resource and finance functions have also benefited considerably from the cloud-platform. The right cloud applications will ensure that you automate administration allowing your teams to use the spare time to work on more important things. This is also a good way of making life easier for the workers since they can fill appraisal forms and submit expenses on the cloud. The adoption of cloud services has also been a key determinant of the kind of talent companies attract. A company that uses cloud-based applications can look beyond experience and location. These applications allow workers to be more flexible since they can work from home. This creates a culture where workers have a lot of freedom which also increases their productivity and creativity.

The cloud-based applications ensure that your go-to-market time is increased. Workers also come up with new service ideas, since the cloud resources allow them to be more innovative. If you can move fast and get your product or service in the market, chances of failure are reduced. Cloud platforms also allow you to scale up your IT when demand is high and scale down when there is low demand. This ultimately differentiates between successful businesses are not very successful businesses.

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15
Jun

News For This Month: Services

Attaining a Healthy and Positive Lifestyle

Many people do desire to lead a healthier life in a bid to enhance your energy levels as well as improve both mental and physical health. It will cost you so little to improve your health yet the benefits that come with it are immense. There is no other way to achieve these changes except through a positive mindset. However, you will need to take a medical checkup to make sure all unknown medical issues are brought forth before getting into any diet. Upon completion of these checkup, you can then begin your journey towards a healthier and positive lifestyle.

Your physical health has the same importance as your mental health. There is a lot of importance of taking things slow and analyzing the reasons behind having any negative thoughts. The mind will only think positively if you engage in meditation and mindfulness. Meditation will make you concentrate on what is happening at the moment. Being overwhelmed and stressed by matters that are somehow external is not really necessary. You may also consider going off social media for a while. If your friends are the ones that are causing all these, then choose to surround with only a few of them that can positively impact your life. Taking care of your mind should be an all-time duty. Commit yourself to doing the things that please you in all ways.

A healthy lifestyle is only possible if you choose to stick to a plan that you have already drawn. Keep focus on matters that will only but further improve your life. Make sure that whatever you take in should be enough to have an impact in your life that will leave a permanent mark. A good plan will actually make sure that you become healthier and more positive soon. A good diet will ensure that both your mindset and lifestyle are impacted in a positive manner. When your diet is balanced, then there is a high chance of you having a productive day. Having more vegetables as well as fruits will be quite helpful for you. A great diet will be good in facilitating your energy and making you more positive. This diet will help you face the day better.

If you have ever thought of changing your mindset or even your waistline, then you need to be on the move. Take small exercises for they are helpful. The exercises that you take will definitely leave a mark in your health life. Classes on health and wellness will be so beneficial. In as much as it takes time for one to note any change, it is really important to take that step.

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15
Jun

Finding Ways To Keep Up With Sales

What are Some of the Guideline Tips that You Should Consider Before Making Your First Investment

You should start by considering capital reserves. Investment is something that you cannot do without money, and you will have to prepare initial capital so that you can generate more return in the end. The efficient way of grabbing business opportunities when you have enough capital to start up the investment. But without a stable starting capital, there is no doubt that you are going to fail. For you to survive in the area of investment it is vital that you take control of the finance in the initial stages.

Also, you should also consider security and speculation. It is important that different people have their ways of doing things and you should also choose wisely to survive. For instance, some people will prefer steady and slow growing businesses while other prefer the ones that will generate quick returns even though many risks and disadvantages might accompany it. Even though there are challenges everywhere, but it is essential that you avoid some and also be ready for both of the conditions. Therefore, you should focus on maintaining the definite curve by choosing a steady and slow-growing investment as this will make you succeed. Additionally, you should check for the demand like investing with Boss Resources instead of making many wrong decisions.

You should also decide whether you want to make the single or multiple investments. This does not mean that other types of investment and others are useful but all of them come with benefits and disadvantages. To start with you will have an easier time when you go for single investment as you will have to manage the unique collection to survive. In this case, there are high chances that you will use everything when things go wrong. This is In hectic as you will have to involve in a lot of activities to achieve your goals. As a result, you will still have other investments if one fails.

Available support is another thing that you should consider. In this case, you should check on other sources such as websites, discussions among other sites where you can get additional information to run your business. You should know that when you surround yourself with the supportive network, it is likely that you will succeed with your investment.

Additionally, you should also consider your outdoor dreams. In this case, you will be required to think outside your investment by putting your focus also on your aspirations as this will also help you in generating more income to your investment. As a result, you will always be engaged in your business which will, in turn, help you in generating high returns.

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15
Jun

The Ultimate Guide to Experts

Useful Info Regarding The Three Forms of Marketing

If you own a small business, chances are, you spend a lot of money finding helpful methods that can help you acquire more customers. Take into account, marketing can be stressful, or it could be enjoyable. Therefore, there is a need for you to grasp the many forms of marketing you can use. Rather than using up your marketing budget in several different directions, what you must do is decide on an exact type of marketing and focus on it. In due course, you can surely collect the money you spent on marketing your business. The valuable info you are looking for regarding the three primary form of marketing is given in this article in order for you to learn more. Like this, it will not be difficult for you to determine the most suitable marketing action that will go well with your business.

Blanket type marketing is much preferred by a lot of bigger business these days. When it comes to blanket marketing, it implies that you will spend money marketing to everybody. Numerous businesses are choosing blanket marketing by means of advertising in various magazines as well as newspapers. Even supposing that you will not be able to control who will see your advertising, this advertising technique can help you in reaching lots of potential customers. There is a need for you to keep in mind that blanket marketing is somewhat costly, and it is not recommended to many business most especially the smaller ones. However, if you have enough funds for this kind of marketing and you intend to secure lots of new customers right away, this marketing type will be perfect for you.

One more marketing type is called the targeted marketing. This type of marketing lets you pick a specific demographic and you will only promote to them. This may possibly denotes that you will market to one and all in a particular area. If not, you have the choice of advertising to one and all in a specified age group. One excellent thing about this kind of marketing is that your chance of gaining more customers is much better for the reason that you will only advertise to the kind of customers who would probably become your customers.

One more effective form of marketing you can utilize is called social media marketing. In the present day, more and more businesses throughout the world are using social media marketing to promote their business. If you have a website for your business, simply share the page on your different social media accounts as this is one excellent way of marketing your product or your services and people will be able to learn more of your company.

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